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Once you have created your website and it is functional, then comes a very important step of marketing it. This is done to increase site visitors and to spread the word, something that can help exist on internet. The following illustration is a schematic view of all the steps that need to be done when advertising a website.
Social Media Advertisement
A social media advertisement is any kind of paid content on a social media network. These options run from a one-off promoted Tweet or Facebook post to a full-scale campaign with major budgets attached. Each social network offers different options, but we will discuss how to do it on Facebook because it is the biggest social media platform and the ROI of ads is about 95% on it.
Facebook has around 1.4 billion users and over 900 million visits a day which makes it fit for large and small businesses. The real advantage of Facebook lies in the amount of granular data available to target users. This is because you can target your audience with various criteria such as age, location, sex, etc.
For example, in this tutorial, we have mentioned many times the word Hosting. Now, if we log in to Facebook, you can see on the left hand side of the webpage an advertisement regarding hosting as shown in the screenshot below.
To create a Facebook Advertisement, click on account name. Then click on Create Ads as shown in the following screenshot.
A new window will open and in this you should select your objective. In our case, I will select Brand Awareness.
Write the campaign name, in our case it is – tutorialspoint → then Click Create Ad Account as shown in the screenshot below.
Select your account country and the currency that you want to pay Facebook as shown in the following screenshot → then Click Continue.
To select your audience, you should specify the age range and the location to which this Advertisement will be shown.
Scroll down and you will have options to select how this advertisement will be shown. Type text for this advertisement and upload a photo, once done → Click Place Order.
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