Category: Online Marketing

The profound influence of social media on our daily lives is undeniable. Social platforms have become an integral part of how we discover, connect, and share information. This inseparable presence of social media presents a significant opportunity for businesses to harness the power of trusted recommendations and amplify their marketing efforts. Social media marketing has emerged as a sound strategy to drive website traffic, build brand awareness, and foster meaningful customer relationships. By leveraging the reach and engagement of social channels such as Facebook, Twitter, LinkedIn, and Instagram, businesses can effectively market their products and services, generate leads, and support their overall SEO initiatives. “Nothing influences people more than a recommendation from a trusted friend.” − Mark Zuckerberg, Founder of Facebook Social media offers a great opportunity to discover new information, connect and interact with others, and share their perspectives. The inseparable presence of social media in the daily lives provides a great boost to market the business. Social media marketing is a sound way to gain the website traffic via social channels such as Facebook, Twitter, Pinterest, etc. The content posted on these channels captivates people to go through it, thus advertising your business. Social media marketing helps you build quality links, thus supporting your SEO efforts. Importance of Social Media Social media is important for the following reasons − Using Different Social media Platforms In recent years, the social media landscape has evolved dramatically, with the meteoric rise of TikTok as a dominant force in the digital sphere. As a platform that specializes in short-form, engaging video content, TikTok has captured the attention of a vast and diverse audience, making it a compelling channel for businesses to explore in their social media marketing efforts. TikTok’s unique features and user behavior present both opportunities and challenges for brands looking to leverage this platform effectively. Unlike traditional social media platforms, TikTok is centered around the consumption and creation of entertaining, often trending-driven content. This creates a unique dynamic where authenticity, creativity, and a deep understanding of the platform’s culture are critical for successful brand engagement. One of the key advantages of TikTok is its ability to reach a younger demographic, particularly Gen Z consumers, who have increasingly shifted their attention away from traditional social media platforms. By crafting captivating, on-trend content that resonates with this audience, businesses can effectively tap into a valuable and influential market segment. Social media platforms vary by different factors. Over 50% of social media users use 2+ platforms and they do so for different interest. Different platforms serve different purpose. You may not have ample time to spend on every platform daily but you may use maximum of every single one. Facebook Facebook is the largest social networking site these days. This makes it prominent business gainer. You can post images, videos, and anything related to your industry. Simultaneously, you may indulge in conversation with your audience by posting and commenting. To make maximum use of Facebook, you can create a Facebook business page in an appealing layout. Make efforts to attract people to like and share it. You can post what you have to offer on the page. Include visuals for better results. Google+ Google+ lets you upload and share visuals. Take advantage of +1 and Google+ circles. This lets you segment the customers accordingly and refrain those who may not be useful to your business. Follow others to learn the contemporary trends. Pinterest Pinterest is an emerging social media platform that allows you to showcase what you have to offer. You can create pinboards for your products and services and invite others to follow you. The pins on pinboards include link to your website. Post attractive images of your products with specification and let people follow you freely. Twitter It lets you broadcast any update on internet. Follow people or companies related to your business and gain followers in return. Use hashtag to capture audience who are not your followers. Tweet with an embedded link of your site to get traffic onto it. LinkedIn It is the largest professional social marketing site to let you contact the other professionals related to your field. You can hire or get hired on Linkedin. You can explore all categories and follow people. Invite others to see what they are up to. You can build a strong business profile to shine on it. You can encourage customers for recommendation. It makes you appear more credible and trustworthy. Instagram Instagram has devoted users. It lets you share pictures and videos with family and friends. It makes your business look interesting and innovative. On Instagram, you can post your content in the form of images. YouTube YouTube is a video sharing website. You can upload and view a video. You can also comment on it. YouTube can help you immensely in building brand awareness in a quick span of time. Social Media Marketing Tips Here are some social media marketing tips −

As the famous proverb states, “what gets measured, gets managed.” This adage holds true in the realm of online marketing, where properly measuring and tracking your efforts can mean the difference between a thriving digital presence and a stagnant one. By understanding and closely monitoring key metrics, businesses can gain invaluable insights that enable them to refine their strategies, optimize their campaigns, and ultimately, drive better results. In this comprehensive guide, we will explore the essential metrics that every online marketer should be tracking to measure the success of their digital initiatives. From total website visits to conversion rates and return on investment (ROI), we will delve into the data that empowers you to make informed decisions and propel your business forward. As a famous proverb says, “what gets measured, gets managed”. Measuring online marketing efforts results in properly managed website and boosting business. Properly measured metrics give you the insight of data and enables you to predict the revenue better. The following metrics measure your online marketing efforts − Total Visits Total visits is the swarming traffic on you website. It gives you enough idea of how well your campaigns are driving. If it seems to fall, you need to investigate the marketing channels. The total number of visits should keep rising in order to state your website a healthy one. New Sessions This lets you figure out new and recurring visitors on your website. If they are on rise means your website is compelling and informative enough to catch the attention of the customers and sticky enough to encourage the previous visitors. Bounce Rate It shows how many visitors leave your website without further exploring it. A higher bounce rate is a matter of concern. It should decrease as low as it can. Channel-Specific traffic It gives you source of origin of traffic. This helps a lot in deciding which channels are performing well over others. Conversions The number of conversions measures the overall productivity of an online Ad. It tells success story of your overall marketing efforts. Lower conversion rate may be due to poor products/services or irrelevant visitors. Cost Per Conversions (CPC) It gives you clear picture of how much you are spending over earnings. It lets you decide what you should be investing in further. Return On Investment (ROI) ROI reveals profitability. A positive ROI means a successful and well implemented Ad campaign laid on plans and strategies whereas negative ROI is a result of bad offering and bouncing visitors. It is a matter of concern. You must check these metrics on a regular basis. This will help you examine your website well and decide which metrics work best. On the basis of these metrics, you can work using right strategy to cover enough leads.

Online marketing has its own unique vocabulary, with a wide range of specialized terms and concepts that are essential for anyone working in the field to understand. From the key players like advertisers and publishers, to important metrics like click-through rate and cost-per-acquisition, navigating the world of digital marketing can be challenging without a solid grasp of the industry lingo. In this comprehensive guide, we will define and explain the standard terms used in the domain of online marketing. Whether you are a business owner looking to advertise your products and services online, a digital marketer crafting campaigns, or simply someone interested in the mechanics of e-commerce, familiarizing yourself with these common terms will provide you with a valuable foundation for success in the digital realm. Here is a list of the standard terms used in the domain of online marketing − Advertiser It is a person or an organization that places advertisements to drive sale or lead through it. Banner It is an online advertisement in the form of a graphic image that appears on a web page. Bid It is the maximum amount an advertiser is ready to pay for a click. Black Hat and White Hat Tactics They both are the tactics of online marketing. There is no color significance about being good or bad. Breadcrumbs Navigation It is a navigation scheme that reveals user’s location on the website or application. It offers a way to trace the path back to the user’s original landing point. Campaign It is a series of operations performed to achieve a desired goal in a particular area. Click Through Rate (CTR) Click Through Rate = Clicks / Impressions % Conversion A visitor when completes a target action. Cost Per Acquisition (CPA) It is the cost the advertiser pays only when a desired action is achieved. Cost Per Click (CPC) It refers to the amount the advertiser pays when his Ad is clicked on, giving him a visitor to his website − typically from a search engine in PPC marketing. Cost per Mille (CPM) It is the amount paid for every 1000 impressions of an advertisement. Customer Pain Points They are annoying, frustrating, and difficult to solve things or situations for the customer, which the customers may not have anticipated or cannot verbalize. They need urgent addressing. If This Then That (IFTTT) It is a web-based service with which the users can create chain of primitive conditional statements, called recipes. The recipes are triggered based on changes to other web services such as Gmail, Facebook, Instagram, etc. Inbound Link It is a hyperlink on a third-party web page that points to a web page on your website. Key Performance Indicator (KPI) It is a metric that shows whether an objective of the business is achieved. Market Reach It is the total number of people or households exposed at least once to a medium of Advertising in given span of time. Paid Search Advertising It refers to paid advertising on search engines, sometimes called PPC advertising. The advertiser pays only for each click on the Ad. Publisher It provides the advertisers a required amount of space on its website to publish the advertisement. Quality Score It is a variable that influences ranking of a website. Search Engine Optimization It is process of elevating website ranking in the unpaid results of search engine. Tracking It is measuring the effectiveness of an online advertise by collecting and evaluating statistics. Web Indexing It is the method of indexing the contents of the website or the internet as a whole.