Google Analytics, is Google’s web analytics service for those who are actively managing websites. It adds analytics to Magento store including E-commerce tracking and conversions of their websites. It allows administrators to monitor their website”s traffic.

The following steps help you set up Google Analytics in Magento store −

Step 1 − Login to your Magento Admin Panel.

Step 2 − Go to the System menu and click on the Configuration option.

Step 3 − On the left side of the navigation bar, click on the Goggle API option under Sales section.

Step 4 − Expand the Google Analytics panel which shows some settings such as −

• Enable option should be set to Yes to activate payment method

• Type option provides two types: Google Analytics and Universal Analytics

• Account Number accepts your account number

• Enable IP anonymization option should be set to Yes.

After done with the settings, click on the Save Config button to save the changes that you have made.